Big Data in the Supermarket

Big data is a big topic not only for the consumers, as an illustrator you have to deal with more and more illustrations of the special topic. I do like it as it is a field that interests me quite a bit. This illustration I did for Esterson Associates for MT Magazine treated many aspects of it, in this case how supermarket handle data collection and privacy.


„No I don’t collect hearts / points / coins / clover leafs and NO I’m not interested in any special membership/ payback or club card“

me just about everyday


20. Oktober 2014




Big Data, Esterson Associates